Scion, a Toyota subsidiary launched in 2002, targets young North American buyers with vibrant, bold designs and a playful marketing approach. The brand appeals to a younger generation—about five years younger than Toyota’s average customer—offering a straightforward "Pure Price" sales strategy that avoids haggling. Scion also promotes extensive customization options, allowing owners to personalize their cars. Unicorp Auto Sales provides perfectly matched paint for Scion vehicles to help keep their colorful looks fresh and vibrant.