Lancia, founded in 1906 by Vincenzo Lancia—a former Fiat test driver—quickly became known for innovative engineering, including the lightweight 12 HP Alpha, Europe’s first car with a built-in electrical system (Theta), and the groundbreaking monocoque-bodied Lambda. After Vincenzo’s death in 1937, the company continued to innovate and excel in rally racing under new leadership. Despite rising production costs, Lancia was acquired by Fiat in 1969 but maintained its distinct identity and continued rally successes. Unicorp Auto Paints offers a range of color-matched, durable touch-up paints and accessories for Lancia owners.