Since its founding by Walter Chrysler, the Chrysler brand has played a significant role in the American auto industry, introducing innovative features like oil filters and rigged rims that became industry standards. Chrysler also had a notable European presence, first through its own subsidiary, then through a merger with Daimler, and later via Fiat’s partial acquisition. Known for iconic vehicles from 1960s muscle cars to modern models like the 300, Chrysler remains a lasting symbol of automotive innovation. TouchUpDirect offers a full range of Chrysler touch up paints, easily accessible online.